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Your website is an extension of your business. It's
who you are and what you do. If someone finds your site
while surfing the Internet,
what would be their first impressions? Would they
find any useful and current information? Would your
site's design leave them with an impression of
quality? Or would they not find your site at all?
The first step in building any website is to define
the purpose and goals of the site. These purposes
will guide the design of the site and content that
is put into it. These two aspects, design and
content, are the keys to building an effective web
site.
Design:
A website's design includes the business' visual
identity, the graphical look, and the site's
navigation. The three work together to create the
user experience. This experience is the key to
creating an effective website. The graphical
design should be professional-looking and give the
user a sense of the personality of your business. The
navigation should help a user to always be aware of
where they are and make it easy to get where they
would like to be.
Remember that the design of your web site leaves
every visitor with an impression of your business. Is
that impression a positive or negative one?
Content:
The second aspect to an effective site is current,
updated content. Your site can be a powerful tool to
keep your clients up-to-date on new product news, your
sales force with the latest reports, and potential clients
with latest branding and marketing messages. This of course
requires someone to actually do the updating. With the
StratumWeb™ System, the updating can be easily
done by anyone.
Remember, without up-to-date or timely content there is no
reason for anyone to come back to your site. Your site
loses value without it.
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